11:00 am
Mon Mar 11

Fashion's Fit Issue: Representation and Tech (OFFICIAL)

JW Marriott Austin
110 E 2nd Street, Austin, TX, 78701
0.61km W

This is an official event. More info on badges, wristbands & priority access.

JW Marriott

Brazos Room

110 E 2nd St.

Speakers

Jessica Couch

Luxor and Finch LLC

Brittany Hicks

Amazon

Ellie Zambrano

GEEK OF CHIC

Three industry experts working in fashion, fashion tech, fashion media, and sustainability will discuss the future of fashion tech, customization, and consumer centricity while addressing the deficit surrounding fit. Currently, there is $64B worth of annual returns due to fit additionally, there are $50B worth of dead inventory that is never sold and the 15M tons of textile waste produced by Americans alone. But the solutions are a lot more complicated than just having better sizing.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge

Format: Podcast

Event Type: Session

Track: Style & Retail

Level: Advanced