This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon 3-4
110 E 2nd St.
Speakers
Steve Koenig
Consumer Technology Association
Kevin O'Malley
TechTalkStudio
Tony Parisi
Unity Technologies
Julia Sourikoff
Tool of North America
Augmented Reality is making its mark on the world, with commercial deployments across gaming, entertainment, media, and retail. The computer interface is going immersive, with phone-based AR and stand-alone headsets leading the charge. As the appetite for immersive content and applications exponentially increases, this paves the way for Mixed Reality (MR)-- wearables and headsets that combine the real world with digital data-- to become the next ubiquitous computing medium. Following the Magic Leap and Hololens experiences, what does the future of an AR/MR wearable society look like, and what are its uses for brands and consumers? We’ll lay out the differences of AR and MR, and where they’re headed tomorrow, with a specific focus on the future of retail.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR/MR
Level: Advanced