11:00 am
Mon Mar 11

The Media’s New Game: Revenue Roulette (OFFICIAL)

JW Marriott Austin
110 E 2nd Street, Austin, TX, 78701
0.61km W

This is an official event. More info on badges, wristbands & priority access.

JW Marriott

Salon E

110 E 2nd St.

Speakers

Nick Cohen

Reuters

Mark Douglas

SteelHouse

Emilio Garcia-Ruiz

The Washington Post

Vivian Schiller

Civil Foundation

As 2018 became the year news organizations again learned to love subscriptions, it also became the year it was apparent that no single revenue model was going to carry the day for most publishers. The imperative? Match a free/ad-driven business with a subscription offering and, in many cases, a membership or events stream. The side effect has been that news publishers have had to dig deeper into how they allocate resources, develop coverage and deploy new technology such as artificial intelligence or advanced algorithms. A panel of industry leaders aggressively probing the possibilities will discuss the challenges, dissect the successes and lay out the kind of practical thinking news and media executives will need to push their organizations forward.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge

Format: Panel

Event Type: Session

Track: Media & Journalism

Level: Advanced