This is an official event. More info on badges, wristbands & priority access.
Four Seasons
Ballroom AB
98 San Jacinto Blvd.
Speakers
Tricia Katz
Magic Leap
Augmented Reality allows users to interact with virtual objects seamlessly in the real world. It has the power to enhance online and offline retail experiences, making it attractive to both shoppers and retail workers. By using AR in the digital shopping experience, product uncertainty is removed and conversion is increased. In store, AR can be used to provide product details, promotional displays, customer reviews and more. In this session we’ll discuss examples and opportunities for retailers to bring Augmented Reality into their retail strategy and tech roadmap.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Style & Retail
Level: Intermediate