12:30 pm
Tue Mar 12

Brands and the Longing for Community (OFFICIAL)

Lucille Patio Lounge
77 Rainey Street, Austin, TX, 78701
0.87km S

This is an official event. More info on badges, wristbands & priority access.

Lucille

21+

77 Rainey St.

Speakers

Lindsay Cornell

will.i.am

Nick Stone

Bluestone Lane

Simon Traynor

Movember Foundation

Margaret Zhang

Margaret Zhang

Millennials’ and Generation Z together wield $1.3 trillion in purchasing power in the United States – more than any other generation. Yet these young people are also amongst the most elusive and - despite being hyper-connected - the loneliest. How are entrepreneurs creating experiences that transcend the functionality of a product or service, and satisfy this longing for community?

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge

Format: Panel

Event Type: Session

Track: Brands & Marketing

Level: Beginner