This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Trade Show - Discovery Stage - Exhibit Hall 2
500 E Cesar Chavez
Speakers
Joseph Jaffe
The HMS Beagle
Take a look around. Companies are falling like flies. Entire industries are starting to wobble as a result of the seismic forces of change, disruptive effect of technology and destabilizing force from startups. Corporations have themselves to blame. As the saying goes, “let’s see how big we can get until we suck.” Mission accomplished. Corporations that once graced the Fortune 500 are now causalities of war. They’ve become too bureaucratic; too political; too dysfunctional; too risk averse and as a result, have lost their competitive edge. And if you expected good news or a happy ending, there may not be one. That doesn’t mean we can’t try. In this book reading, Jaffe will offer a path to redemption, but with full warning, it may be too late.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Advanced