This is an official event. More info on badges, wristbands & priority access.
JW Marriott
Salon AB
110 E 2nd St.
Speakers
Adam Cooper
The Wonderful Company
Lisa Cork
Fresh Produce Marketing
Lauren M Scott
Produce Marketing Association
Stephen X. Springfield
Sentient Decision Science
Parents say eat your veggies but we still crave candy? Understand why what we do and what we actually want are often different, especially when it comes to food. Explore what drives food choices in different situations and why rational thinking alone can’t trump primal desires. Leave this session ready to use instinct to drive consumer food decisions. This is a great discussion for marketers, researchers, consumer enthusiasts, food lovers, policy wonks and health nuts.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Intermediate