This is an official event. More info on badges, wristbands & priority access.
Fairmont
Congressional C
101 Red River.
Speakers
Christine Bannan
Electronic Privacy Information Center (EPIC)
Rick Bruner
I-COM
Scott McDonald
The Advertising Research Foundation
Does the dream of 1:1 marketing conflict with evolving standards of privacy? As the well-publicized scandals related to election manipulation show the downside for democracy of ad tech's ever-more-narrow targeting, has targeting gone too far to be practical and beneficial to marketers? Yet, isn’t not targeting bad business? Treating people well by giving them something relevant at the right time is important. Using modified Oxford debate rules this session will feature opposing views aired on GDPR, CCPA and similar efforts to rein in digital tracking.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Brands & Marketing
Level: Advanced