This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 10AB
500 E Cesar Chavez
Speakers
Peter Moore
Liverpool Football Club
In a time of rapidly changing viewing habits and preferences, the virtual world has risen to become a key element of daily life. Liverpool Football Club CEO Peter Moore will explore the ways in which the virtual world has impacted both the business of traditional sports, as well as global fan engagement. Clubs, teams and leagues are working hard to maintain and strengthen the position they hold in the hearts and minds of millions of passionate fans; with a CEO whose career spans stints at Microsoft, EA and now LFC, Peter Moore will offer a unique insight into the true meaning of interactive entertainment.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Featured session
Event Type: Session
Track: Esports Industry
Level: Intermediate