This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 9AB
500 E Cesar Chavez
Speakers
Colin Hayes
Bucks Gaming
Claire Kaido
Madison Square Garden Company
Grant Paranjape
Monumental Sports & Entertainment
Adam Rubin
Detroit Pistons
For our session we will discuss the inaugural season of the NBA 2K League, some of the challenges and success stories of integrating esports into traditional sports franchises, as well as some of the biggest surprises we encountered participating in a brand new esports league. Additionally, we'll look at how different teams across the league approach partnership opportunities, managing player expectations, and marketing their brand in their local markets.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Track: Esports Industry
Level: Advanced