This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 9AB
500 E Cesar Chavez
Speakers
Kelly Cagney
Turtle Wax
Kirk Lacob
Golden State Warriors
Nathan Lindberg
Twitch
Andrew Paradise
Skillz
There are three core elements required to transform a game into a sport: competition, tournaments, and spectatorship. Brands can get involved at any stage, but the area with the most underutilized potential is spectatorship. When considering where to invest time and money, the burgeoning esports industry may not be top of mind (especially for non-endemic brands unfamiliar with the space) but it offers vital benefits in an increasingly digital world. Whether sponsoring streams, leagues, or players, some brands have already started to benefit from leveraging the opportunities that esports provide. With 250 million frequent viewers projected by 2021, this panel will discuss why brands should get involved now and how to harness the power of esports to reach an increasingly lucrative audience.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Track: Esports Industry
Level: Beginner