This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 9C
500 E Cesar Chavez
Speakers
Amber Allen
Double A
Michael Hume
The Washington Post
Deric Ortiz
Advocate
Patrick Wixted
Ketchum
The gaming industry is flourishing and the largest brands in the world are taking a keen note. Learn how these global brand leaders are approaching the gaming space and how their perspectives have shifted dramatically from "the early years" to this new age of gaming. With some of the biggest advertising and marketing players pouring millions of dollars across all sectors of this industry, how will new programs develop and marketing initiatives take shape for the next wave of gaming’s growth?
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Track: Game Marketing & Community
Level: Intermediate