This is an official event. More info on badges, wristbands & priority access.
Austin Convention Center
Room 10AB
500 E Cesar Chavez
Speakers
Naz Aletaha
Riot Games
Ryan Garfat
ESPN
Join Naz Aletaha, Head of Esports Global Business Development at Riot Games, as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will share her outlook on the growing esport industry and what it takes to create successful brand partnerships in the space.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Featured session
Event Type: Session
Track: Esports Industry
Level: Intermediate