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101 Red River.
Speakers
Kerry Flynn
CNN
Jules Lund
Tribe
Neil Shah
Smirnoff/Diageo
Jenny Wall
Nickelodeon
From digital out-of-home (DOOH) to social media, the advertising industry has solved the distribution of ads, yet overlooked the creation of them. Marketers desperately need a firehose of original branded-content to reach today’s multi-device, multi-platform consumers — something creative agencies can’t deliver alone. The solution lies directly with a brand’s own customers.
Advances in smartphones have created camera rolls full of magazine-quality and billboard-size pictures and videos, celebrating products consumers already use and love. In this session, we’ll turn the audience into a creative agency, while our panel members share how they drive results using customer-generated content in their respective industries.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate