This is an official event. More info on badges, wristbands & priority access.
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98 San Jacinto Blvd.
Speakers
Sabina Hemmi
Elo Entertainment
Sebastian Park
Houston Rockets/Clutch Gaming
Nicole Pike
Nielsen Esports
Doug Watson
Riot Games
The digital landscape is continuously evolving, faster than anyone can keep up with. As the ways of engaging with fans grow and audience expectations change, the fundamentals of engagement and performance measurement remain the same, but with better tools and techniques. In this session, join members of the quickly growing esports industry as they share their learnings from transitioning traditional marketing, engagement, and measurement practices over to serve the growing audience of their leagues and brands.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner