This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Will Cady
Laurie Keith
The Ad Council
Addie Marino
Adam Warrington
Anheuser-Busch
The best brand experiences don’t feel like ads. How does one create ads that don’t feel like ads? Hear the POVs of brands, platforms and media companies about engaging their customers in today’s digital ecosystem — where consumer expectations like community, engagement and trust are breeding a new marketing discipline. Moderated by the Ad Council, this panel will also discuss how these branded experiences can inspire action and drive social change.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate