This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Salon 1-2
110 E 2nd St.
Speakers
Pam Allison
Warner Bros. Entertainment
Jill King
WarnerMedia
Jesse Redniss
WarnerMedia
Peter Scott
WarnerMedia
How do large media companies embrace innovative new storytelling strategies and directions while maintaining and building impactful audience connections? In this panel, leaders from across WarnerMedia will discuss their particular approach to emerging platforms and creative technologies, connecting the right stories to the right audiences, discuss future-proofing, and detail current innovation and experiential efforts that move toward that future.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Experiential Storytelling
Level: Intermediate