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101 Red River.
Speakers
Gina Garrubbo
National Public Media at NPR
Michael Guarnieri
Nu Media Mix
Barry Lowenthal
The Media Kitchen
The news can feel pretty grim, especially these days. Many advertisers feel the environment can be complicated to align their brand with, too. So should advertisers sidestep news environments entirely? Nu Media Mix CEO Michael Guarneri speaks with NPR and Media Kitchen about the environment hard news creates, the challenges and opportunities it offers for advertisers, and tips for incorporating news into a media strategy.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate