This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Four Seasons
Add to Favorites Ballroom CD
98 San Jacinto Blvd.
Speakers
Mike Grahl
Minnesota Timberwolves
Dewayne Hankins
Portland Trail Blazers
Michael Mccullough
Miami HEAT
Katie O'Reilly
Philadelphia 76ers
It wasn’t long ago that marketing in the NBA meant buying a billboard for season tickets on a highway and calling it a day. Today, CMOs must be data-driven decision makers, experts on customer experience, social media superstars and masters of storytelling. Hear from the CMOs of the Miami Heat, Minnesota Timberwolves, Philadelphia 76ers and the Portland Trail Blazers on how they stay on top of it all. They’ll talk about what it means to market their teams in 2020, how it’s changed over the years and how that change will only keep accelerating. They’ll talk about engaging the next generation of basketball fans, intertwining pop culture with basketball and how they continue to evolve in the most innovative sports league in the world.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate