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101 Red River.
Speakers
Sara Fischer
Axios
Nandini Jammi
Sleeping Giants
Tony Marlow
Integral Ad Science
In the wake of fake news and terrorism, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy. Join IAS and key media & advertising industry players to discuss the future of the free press and the role advertising plays in it.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Media & Journalism
Level: Intermediate