This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Fairmont
Add to Favorites Congressional A
101 Red River.
Speakers
Kristy Sakai
Supertext USA, Inc.
Marketing to a global audience is about finding the sweet spot between consistent messaging and local flavor. You want to create an emotional connection in multiple languages while speaking with one voice. And yet we’ve seen brands fail in translation over and over again.
Transcreation brings together elements of translation, copywriting, market research and cultural sensitivity. It's about respecting local cultures, sentiments, and traditions. It's about understanding the creativity that went into the original campaign or website relaunch or branding. Every word was chosen thoughtfully, carefully. And the same attention should be paid when taking your marketing global.
Join a lively discussion about how language, culture and writing impacts going global.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced