This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Four Seasons
Add to Favorites Ballroom CD
98 San Jacinto Blvd.
Speakers
Jacob Feldman
Brad Griffith
Gametime
Anne Marie Rowe
Boston Red Sox
Michael Williams
3ice (Pro Hockey)
Over the last decade, millennial sports fans have contributed to decreased live TV ratings and attendance at live events, instead opting for highlights, web analysis, podcasts, or other media they can consume for free. When they do arrive, they are often distracted, using personal devices to engage with the team and stadium and stay up to date with friends.
If millennials are the generation that values experiences (one study found that 75% value experiences over material items), why the decline in live sports? This session will explore potential causes, what young fans actually want out of their live events and strategies applicable to teams and venues across leagues to get fans off the couch and back into the stadium.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate