This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Fairmont
Add to Favorites Congressional A
101 Red River.
Speakers
Vidhi Shah
Huge
“How do you make culturally relevant work in a culture that's not your own?" This is a question I’ve been asked over and over again during my career creating advertising in countries like Argentina, India, Singapore, Italy and the U.S.
It might sound counterintuitive, but 'not belonging' can be a creative superpower. This talk explores the benefits of an 'alien perspective' in creative work, from how being the outsider can make you a magnet for consumer insights, to how a limited vocabulary can make you a better writer. And how you can use that perspective in your work even without having to pack up your life and take a 30 hour flight.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate