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101 Red River.
Speakers
Cliff Atkinson
RPA
We talk a lot about the headlines and the media companies and how they need to be better about ensuring brand safety for our clients. All true and still a real issue we are facing. I want to talk about what we can do to make brand safety just as important as a traffic rate or awareness lift. How are you communicating with the teams that are implementing these plans that are ultimately the last line of defense before a campaign goes live.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced