This is an official event. More info on badges, wristbands & priority access.
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340 E 2nd St
Speakers
Billee Howard
Brandthro
Michael Platt, Ph.d
The Wharton School at the University of Pennsylvania
Alicia Tillman
SAP
Humans experience 27 different types of feelings that influence their decision-making. And every day, consumers have more options when it comes to deciding with which brands to engage in business. Technology is reducing the amount of human-to-human interaction, but it can also amplify possible consumer touch points. And even if the touch point isn’t as personal as it once was, the feelings are still there. So how are your brand interactions affecting your customers? And what can you do to create a deeper emotional connection to win customers for life? Join experts from SAP, a behavioral scientist, and executives from a brand that is mastering emotional marketing to discuss neuromarketing in today’s experience economy.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner