This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Salon 1-2
110 E 2nd St.
Speakers
John Canning
Digital Domain
Alton Glass
GRX Immersive Labs
Kaylon Hunt
JuVee Productions
Mia Tramz
Time + LIFE VR
This session will be a case study/post mortem of TIME’s immersive project The March, which brings Dr. Martin Luther King Jr.’s iconic “I Have a Dream” speech and the march on Washington D.C. to life through a location based VR experience. We will focus on the many factors that have to come together to pull this kind of project off successfully. It is part technical, creative, logistics, personalities, rights and the sheer gravitas of what we were trying to achieve. Failure was not an option but it can still be a scary ride.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Experiential Storytelling
Level: Beginner