This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Room 10AB
500 E Cesar Chavez
Speakers
Mathew Sweezey
Salesforce.com
In a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context.
Salesforce marketing maven Mathew Sweezey explains “the context marketing revolution” and provides new rules for marketing in a transformed world. In his provocative and practical new book, Sweezey uses vivid examples and cases to show contextual dynamics in action—and he provides a new rulebook for how to execute these new strategies. The Context Marketing Revolution will forever change how people and companies think about the purpose and practice of marketing.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Book Reading
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate