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101 Red River.
Speakers
Nancy Harhut
HBT Marketing
AI will only get you so far. You also need to trigger people’s deep-rooted, instinctive responses: their Innate Intelligence. Cognitive research shows most decisions are made reflexively, based on automatic patterns ingrained in the brain to help early humans survive. Today those same patterns impact purchasing decisions. They compel attraction or avoidance.
So AI revealing what to say, at what point, to who isn’t enough. How you say it is what can automatically command attention and prompt a hardwired response.
Discover the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviors. See why Innate Intelligence is the powerful complement to AI — and why not using it actually hobbles AI’s effectiveness.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate