This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Dr. Carmen Simon
Memzy
Dr. Carmen Simon has spent the last 10 years uncovering what makes us memorable to other people, and she has surprising results to share — what people remember from your content and messaging is less, and more random than previously believed. Using EEG brain technology tools, she demonstrated that after 48 hours, people retain less than 10% of the content they experienced. Luckily, there are neuroscience-based techniques you can incorporate in your communications immediately, and they begin with understanding 4 myths about memory and what makes us unforgettable. Join Dr. Simon for an interactive discussion around what it takes to be memorable and actionable. After all, what’s the use of memory if people don’t act on it?
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner