This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Courtyard Marriott
Add to Favorites Rio Grande Ballroom
300 E 4th St.
Speakers
Adam Kerj
Accenture Interactive - Sweden
Cecilia Steenberg Forsberg
H&M
Lauri Toivonen
S-Group
Jon Wilkins
Karmarama
Can technology, fused with best-in-class creativity, connect brands with audiences on an emotional level? Technology is often enlisted to drive efficiency rather than grow brand affinity, which erodes brand value and leaves audiences disconnected. In contrast, creative uses of technology can build powerful brand affinity in an emotional way previously seen only with traditional advertising channels.
This session will discuss the value of creating truly human experiences that also stay true to brand purpose and how creatives, innovators and technologists can collaboratively build brand campaigns that connect with customers and deliver on brand promises.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner