This is an official event. More info on badges, wristbands & priority access.
Add to Favorites British Music Embassy @ Cedar Street Courtyard
21+
208 W 4th St Suite C
Speakers
Evelynn Escobar-Thomas
Eve Meets West
Avi Gandhi
Wheelhouse
Alistair Parrington
Social Life
Neil Waller
Whalar
As the digital space continues to expand, from social platforms to streaming services and everywhere in between, brands and agencies alike are challenged to rapidly evolve and refresh an old business model to stay relevant.
The mission: how to align with the ways in which individuals are consuming content—and why.
With authenticity and trust remaining top of mind for consumers in all industries, we enter into an era of brands fighting for a seat at the already overcrowded table of content (pun intended). In true Hollywood fashion, brands are often harnessing the influence of others to make a splash, but is it sustainable?
Or will it alienate the new audiences brands are trying to reach?
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate