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101 Red River.
Speakers
Anastasia Goodstein
The Ad Council
Jesse Horwitz
Hubble Contact Lenses
Tara Mcgowan
ACRONYM
Steven Wolfe Pereira
Encantos Media
What can brands, agencies and non-profit organizations learn from digital marketers that can transform their Get Out The Vote (GOTV) efforts from feel-good messaging to actually registering new voters and getting all voters to the polls? In this session you will hear how tactics employed by direct-to-consumer brands who continuously optimize for conversion on platforms like Facebook, leverage first party data to better understand their customers and focus on building community can be applied to 2020 voter mobilization efforts. Join the founders of contact lens marketer Hubble, kids' media brand Encantos and political marketer Acronym for an interactive conversation moderated by the Ad Council on how to up your digital marketing game to drive increased voter turnout in the 2020 election.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate