This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Zach Newcomb
Accenture Interactive
At first blush, Artificial Intelligence strikes fear of crushing creativity. Accenture Interactive found just the opposite, we have found just the opposite. In this session, we will walk through how artificial intelligence can inform and inspire great creativity.
In this session we will walk through how to get started with some easily accessible data and how to quickly get to meaningful insights. We’ll then talk through how to weave that information into creative concepting, both as inspiration but also as a direct connection to the creative output.
With a session led by Accenture Interactive, you will get a peek into how bringing technology and creative together for a unified brand experience is actually working.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced