This is an official event. More info on badges, wristbands & priority access.
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340 E 2nd St
Speakers
Bruce Temkin
Qualtrics
Companies can no longer differentiate themselves based only on the features and benefits of their products and services. Instead, they need to win the hearts of people by generating positive feelings like excitement, triumph, and admiration — and by reacting actively to negative feelings. Join this presentation to hear the latest research on experience management so you can deliver breakthrough experiences — whether for your customers, employees, products, or brand.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate