This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Courtyard Marriott
Add to Favorites Rio Grande Ballroom
300 E 4th St.
Speakers
Marco Aurelio Cesarino
EmbraerX
Flavio Camelier
Coca-Cola
Julie Channing
Allbirds
Young Pham
CI&T
Customer expectations are always in flux – and change at a more rapid pace than ever before. Relying on digital technology alone to address these changes is not enough. Business models must also evolve – rapidly – for organizations to survive and thrive.
Brick-and-mortar companies have to figure out how to maximize the opportunities of larger ecosystems like Amazon.com, rather than trying to own the entire value chain themselves. Just a few years ago, this would have been considered fraternizing with the enemy.
For startups and traditional orgs, reaching customers in relevant and meaningful ways without relying on conventional sales and distribution models is the key challenge. It requires a foundational change in creating value propositions, sharing revenue, and building growth models.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Tech Industry & Enterprise
Level: Intermediate