This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Kirstin Benson
Getty Images
Ryan Brown
Ceros
Katie Martell
Katie Martell
Som Puangladda
GumGum
First, we embraced the Internet. Next, we moved our content, our ads, and our lives online. Then we stopped. Now, with digital marketing the status quo, we have hit a standstill in innovation.
Meanwhile, our industry counterparts are reinventing ways of connecting with consumers—as evidenced by the many brands investing in experiential marketing, building relationships through in-person experiences. The problem? There’s an entire world of digital opportunity being missed.
Drawing from our work with the world's most recognizable brands, Getty Images, Ceros, and GumGum will detail the importance of creating impactful experiences where we “live” most—online—and share insights on bridging the experience gap, bringing your brand’s digital identity into the future.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner