This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Fairmont
Add to Favorites Congressional A
101 Red River.
Speakers
Layla Vallias
Hype60+
While everyone's attention is on how to deal with Millenials, the world is getting older. In Japan, 30% of the population is 65 years old or more; in the US, 50 pluses spend nearly $8 trillion every year; right now, Brazil has more grandmothers than grandchildren, with the 60-plus population outnumbering those with 5 years or less. Everywhere they are healthier than ever, starting businesses and tech-savvy. They are and feel invisible to companies and brands, while being the ones actually paying for the bills. The Longevity Revolution is silent and it has already started — is your company ready for this $15 trillion market? Understand what older consumers need, dream and desire and what are the biggest trends and opportunities to surf the silver tsunami.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Track: Advertising & Brand Experience
Level: Beginner