This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Room 201-202
110 E 2nd St.
Speakers
Natalia Domingo
Mixer at Microsoft
Adam Lieb
Gamesight
Justin Sacks
Chrono.gg
Michelle Sutterfield
Wizards of the Coast
Influencers are the number one way that players are finding games today. With higher conversion and retention, game developers are utilizing influencer marketing campaigns more than ever before. But what makes these campaigns so great? And how has the industry adapted to this shift in the market? This session aims to offer data-driven insights that explore the core of what makes this new wave of content so compelling and how companies find the right talent for the job.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Game Industry sponsored by JBL QUANTUM
Level: Intermediate