This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Trade Show - Next Stage - Exhibit Hall 4
All Ages
500 E Cesar Chavez
Speakers
Derrick Beckles
TV CARNAGE
Jeff Beer
Fast Company
John Limotte
Mustache
Stephanie Ocampo
Quibi
Entertainment, choice, streaming, on-demand... there’s an avalanche of content that’s available all the time. Media fragmentation and algorithms have created silos, and now we all exist in our own information universes. It’s harder than ever to breakthrough.
So, how do you find your fans and give people something to cheer for? The internet is all about creating pockets of belonging. People connect over loving, celebrating, and hating (but we won’t go there) the same things.
John Limotte, of the award-winning creative agency Mustache, Derrick Beckles, of TV Carnage fame, & Stephanie Ocampo, Social Marketing Lead at Quibi, talk with Jeff Beer of Fast Company about how to use human insights, platform strategy and ridiculous, over-the top content to connect online.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate