This is an official event. More info on badges, wristbands & priority access.
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Add to Favorites Room 203-204
110 E 2nd St.
Speakers
Mike Rufail
Envy Gaming
Value creation in esports is at an all-time high, but where does it go next? Esports teams are now redefining the fan experience as they host matches in local markets and engage with fans worldwide through content production and live programming. Join esports team owner and 14-year industry veteran Mike Rufail as he discusses the challenges and opportunities that geolocation poses for a new wave of revenue generation in esports. This talk will unpack why home markets matter and how esports is shaping the audiences of tomorrow, today.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Game Industry sponsored by JBL QUANTUM
Level: Intermediate