This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Tyler Bates
Tyler Bates Music, Inc
Joe Belliotti
The Music Division
Amy Crawford
Man Made Music
The entertainment industry has long-since practiced careful scoring of films and shows to bring viewers on a journey. And as sonic branding heats up in the marketing space, brands are now realizing music is a powerful way to attract an audience & invite them along as a brand evolves. But scoring a film and scoring a brand present different creative challenges & pathways to success. Hear from 3 creatives that move between entertainment and sonic branding, simultaneously helping studios & networks score their biggest projects and mega-corporations score their global brands. Joe Belliotti, Tyler Bates & Amy Crawford will share insights on the ripe opportunities that exist to bring these worlds together & where brands are taking cues from entertainment for their sonic identities.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Intermediate