09:30 am
Tue Mar 17

CANCELLED - 50 Is the New 30: Building Products for “Gen X” (OFFICIAL)

Hilton Austin Downtown
500 E. 4th Street, Austin, TX, 78701
0.18km SW

This is an official event. More info on badges, wristbands & priority access.

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500 E 4th St.

Speakers

Stephanie Carter

The Verse Media, Inc.

Chip Conley

Modern Elder Academy

Alessandra Henderson

Elektra Health

Nigel Smith

AARP Innovation Labs

With advances in healthcare and technology, we’re living, working and staying active longer than any generation before us. While much of Madison Avenue and Silicon Valley chase the "Millennial" economy, a new group of innovative companies are focusing their attention on an important but often overlooked opportunity: the 40+ consumer. The numbers don’t lie. The older demographics are a force to be reckoned with: Baby Boomers are said to be worth $30T and Gen X reportedly has more spending power than any other generation, with 29% of estimated net worth dollars. Join us for a lively discussion with the technologists, entrepreneurs, and innovators who are reimagining and redefining what it means to live well for the Second Act.

Primary Entry: Platinum Badge, Interactive Badge

Secondary Entry: Music Badge, Film Badge

Format: Panel

Event Type: Session

Track: Startups

Level: Intermediate