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101 Red River.
Speakers
Julie DeTraglia
Hulu
Marsha Lindsay
Lindsay Foresight & Stratagem
Scott Mcdonald
Advertising Research Foundation
We are creatures of habit. Developing habits and then sticking with them is part of our human DNA. We employ shortcuts, otherwise known as heuristics, which provide us with actionable outcomes to help us to reach a decision. Short attention spans coupled with extensive choice make it difficult for brands to gain consumer awareness and loyalty. How can brands embed approaches in their communication about products that form habits and encourage shifts in customer behavior?
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced