This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Chuck Hemann
W2O
Abby Hollister
Ameritest
Joline McGoldrick
VidMob
Orlando Wood
System1 Group
Head vs. heart? It’s heart when it comes to making brand decisions — people rely on emotions rather than information. What does marketing (and other science) tell us about how to activate emotions and identities in ad creative? What are the latest developments in neuroscience and what do they tell us about consumer psychology and decisions?
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced