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101 Red River.
Speakers
Kerry Benson
Kantar
Fotoulla Damaskos
National Research Group
Michael Joffe
Samantha Moore
Microsoft
Technology is changing creative in new ways resulting in less conventional advertising. Recently Chase reported that ad creative generated by artificial intelligence had dramatically out-performed competing creative generated by human experts. And in an effort to appeal to younger consumers, agencies are crafting creative to appear more authentic via influencers, the use of handheld cameras and selfies. What does the future of advertising look like?
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced