This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Salon 3-4
110 E 2nd St.
Speakers
Pam Allison
Warner Bros. Entertainment
Ben Boeser
Mercedes – Benz R&D North America
Greg Reed
Universal Pictures
Nils Wollny
holoride
Imagine a future where your commute is an opportunity to consume entertainment that integrates your environment. Where you can play games that include information such as speed and turns — or gets information from passengers in other cars playing the same game. An experience personalized for you, all in the comfort of your vehicle. The intersection of autonomous vehicle technology, immersive entertainment technologies, and next-generation content make this future a reality. Warner Bros. will discuss the first-ever immersive entertainment concept car, while Mercedes-Benz R&D North America will discuss the potential and future of autonomous vehicle entertainment. Panelists will discuss new opportunities for experience and revenue presented by AI, 5G, game engines, vehicle data, and more.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: XR
Level: Intermediate