This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Fairmont
Add to Favorites Manchester CD
101 Red River.
Speakers
Jane Clarke
Coalition For Innovative Media Measurement
Karen Nelson-Field
Amplified Intelligence
Emmanuel Probst
Ipsos
An impulse purchase is based on “want” vs. “need.” It’s driven by a consumer’s aspiration and often a previously unrecognized desire. Conversely, a considered purchase usually requires research and analysis and a larger investment of time and money. What are the best engagement techniques for both types of purchases? How many points of interaction, and frequency, are considered optimal? What kind of media pairs best with each type of purchase? How can you effectively differentiate your campaigns based on these goals?
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced