This is an official event. More info on badges, wristbands & priority access.
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101 Red River.
Speakers
Kendra Clarke
sparks & honey
Paul Donato
Advertising Research Foundation
Robin Opie
Oracle Data Cloud
Big data, gathered through clickstream, transactional, POS, CRM and location, helps us understand human actions and behaviors. Small data, gathered through primary research including focus groups, ethnographies as well as quantitative survey research, helps us understand the attitudes, motivations and emotions behind behaviors. How do successful brands combine both data sets in order to predict customer behavior? How do they infuse the voice of the customer in the process?
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Advertising & Brand Experience
Level: Advanced
Online: Slides