This is an official event. More info on badges, wristbands & priority access.
Add to Favorites Austin Convention Center
Add to Favorites Room 9C
500 E Cesar Chavez
Speakers
Rachel Denton
Civitas Learning
Candice DeRiso
Beckmann Collaborative
Meredith Gonsalves
Deloitte
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.
By answering the most important questions about your brand, audience and competitive landscape, you can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.
In this workshop, we will talk through the strategic & creative elements of branding including how to define and position your brand in the marketplace, how to tell a compelling brand story, how to create an audience persona, and how to build a powerful and impressive online presence.
Please come to the workshops with a laptop or notebook/pen. Students will gain the most from this workshop if they have a business or brand they are actively developing and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision.
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Professional Development
Level: Beginner