This is an official event. More info on badges, wristbands & priority access.
Add to Favorites JW Marriott
Add to Favorites Room 203-204
110 E 2nd St.
Speakers
Sarah Fuchs
Glu Mobile
Two-thirds of mobile gamers have influence on the purchasing decisions of their friends and family (NewZoo, 2019), signaling a tremendous opportunity for brands. By partnering with mobile game developers, fashion brands in particular are leading this new category of marketing – creating unique experiences that deeply engage with consumers. Vice President and General Manager of Covet Fashion, Sarah Fuchs will share how mobile gaming is changing consumer patterns and the opportunity brands have to transcend entertainment and reshape what it means to play.
Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Game Industry sponsored by JBL QUANTUM
Level: Beginner